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HAFB Rebrands Itself As Facing Hunger Foodbank

Reported: Mar. 24, 2014 3:33 PM EDT
Updated: Mar. 24, 2014 5:42 PM EDT
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HUNTINGTON, W.Va. (Darrah Wilcox) -- What was the Huntington Area Food Bank for more than three decades is now the Facing Hunger Foodbank.

"I think the name just represents what we do every day and what we need the community to do. We don't just fight hunger. We need everyone to acknowledge that it's not just some grassroots effort, you have to face hunger and acknowledge that it's there," said Tiffany Tatum, executive director of the Facing Hunger Foodbank.

The food bank started out serving just two counties, Cabell and Wayne. Now, they serve 17 counties in three states. "We value the Huntington community. Without them, we would not be able to be as successful as we are today, and so we certainly don't want to lose that identity, but we want everyone that we serve to realize that there's so much we have to offer," said Tatum.

Statistics show they feed 113,000 people and deliver more than five million pounds of food and water each year.

"It's just been unbelievable, the need," said Terri Clark, who is executive director for River Cities Harvest in Ashland. Their partnership with the Facing Hunger Foodbank helps them serve 34 agencies in several counties in Kentucky and Ohio. "We've seen a growth in a huge amount of numbers, and just the overall age demographic that we serve," said Clark.

Clark says the rebranding from Huntington Area Food Bank to Facing Hunger Foodbank helps provide better marketing tools for the entire tri-state. "It's hard to make supporters understand that they were providing assistance to Greenup County, Kentucky, to Boyd County, Kentucky, Lawrence County, Kentucky," she said.

While it's new name and a new logo, nothing about the mission to feed those in need will change. "We've been facing hunger for 30 years and I think we'll be fighting it for a long time to come," said Tatum.

You can find them on Facebook and Twitter, and at www.facinghunger.org.



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