EYEWITNESS LOCAL NEWSSuper Bowl Ads More Sedate This Year
from Eyewitness News Online
Reported: Feb. 3, 2014 8:48 AM EST
Updated: Feb. 3, 2014 9:01 AM EST
NEW YORK (AP) -- There were no crude jokes. Sexual innuendo was kept to a minimum. And uncomfortable scenes were missing.
In their place, much more sedate ads. RadioShack poked fun at its image by starring 80s icons like Teen Wolf in its ad, for instance, while Coca-Cola showcased people of different diversities in its spot.
With a 30-second Super Bowl commercial fetching $4 million and more than 108 million viewers expected to tune in to the championship game this year, it was crucial for advertisers to make their investment count.
But the shocking ads in previous years have not always been well received.
So this year, advertisers went out of their way to use more family friendly themes: socially conscious statements, patriotic messages and light humor.
According to the USA Today Ad Meter, the top five ads as voted by the Ad Meter panel, are:
Anheuser Bush -- "Puppy Love"
Doritos "Cowboy Kid"
Budweiser -- "Hero's Welcome"
Doritos -- "Time Machine"
Radio Shack -- "Phone Call"
Click to see the "Puppy Love" commercial posted on YouTube
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