EYEWITNESS LOCAL NEWSOSCAR GIFT BAG
from Eyewitness News Online
Companies Hope Movie Stars Will Hype Their Products
Reported by: Kennie Bass
Web Producer: Kennie Bass
Reported: Feb. 25, 2013 10:05 AM EST
Updated: Feb. 25, 2013 10:26 AM EST
Charleston , Kanawha County , West Virginia
We've been dazzled by their performances on-screen. Daniel Day-Lewis as President Abraham Lincoln is nominated for a Best Actor award. His co-stars Sally Field and Tommy Lee Jones are also nominated.
Hugh Jackman was recognized for his work in the musical "Les Miserables" as was his co-star, the favorite to win Best Supporting Actress, Anne Hathaway.
Denzel Washington was nominated for his role as the damaged airplane captain in "Flight."
While Bradley Cooper and Jennifer Lawrence are up for acting awards for their standout performances in "Silver Linings Playbook."
But even if none of these stars hear their name called from the stage they are already winners. Once again, Distinctive Assets has created an Oscar Gift Bag for each of the leading nominees.
Yes, the Gift Fairy has struck again.
"Well there's no better brand ambassador than a celebrity," Lash Fary, the creator and owner of Distinctive Assets, said. "So, you know, if you're Jan Lewis Designs, let's say, who makes these incredible Fair Trade wood bangle bracelets, and Anne Hathaway and Jennifer Lawrence and Jessica Chastain show up on a red carpet or are photographed in a magazine wearing your product that can really trickle down to cash registers across the country and have a very real impact on your bottom line."
For years, Fary has gifted the nominees for many of the major awards shows, including the Grammys. But the Academy Awards marks the centerpiece of the season. Trips, beauty aids, jewelry, the latest tech gadgets and unique foods are all given to the nominees as companies hope the stars enjoy and ultimately show off, their products.
"So sometimes it's a very real and dramatic financial impact," Fary said. "And sometimes it's just bragging rights having a celebrity wearing your Cha Cha chic top or being seen in these custom sneakers we have from Carlito's Brand so it can kind of run the gamut between those two things. But there's no denying the star power and the stardust that celebrities can sprinkle when they show up at your resort."
The "Everyone Wins at the Oscars Nominee Gift Bag" is no small consolation prize. It is valued in excess of $15,000.
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