THE "FLYING WV" WVU Logo Big Business; Trademark Royalties Generate Record Amount
Reported by: Associated Press
Web Producer: Jeff Morris
Reported: Nov. 30, 2012 10:45 AM EST
Eyewitness News Photo
, West Virginia
From T-shirts to roses, to furniture and duct tape, West Virginia University's logo is big business.
The university saw a record-setting $3.5 million in royalties from the use of its trademarks during the 2011-2012 financial year.
WVU's director of trademark licensing, Marsha Malone, told The Charleston Daily Mail the royalties help fund university marketing initiatives and athletic scholarships.
The licensing program began in the mid-1980s with four trademarks: "West Virginia University," the WVU seal, the Mountaineer mascot and the "Flying WV" logo. Today, that has expanded to include others, including "Let's Go Mountaineers!" and "Gold Rush."
Malone said there are about 480 companies licensed to use the WVU trademarks.
Earlier this month, the school signed a new, 10-year contract with Atlanta's Collegiate Licensing Co. to manage the program.