One of Huntington's iconic eating establishments is bracing for a very busy Friday.

Hillbilly Hot Dogs is always abuzz with activity as customers stop by to sample its unique menu. However, a Thundering Herd home football game brings even more people through the doors...and with West Virginia as the opponent the excitement is multiplied.

Chili Willi's is another traditional Huntington eatery. The restaurant has already seen a spike in business with early-arriving WVU fans. Managers say they expect a packed house tomorrow.

Restaurants aren't the only businesses benefiting from the game. The Cabell Huntington Convention and Visitors Bureau says hotels from Charleston to Ashland are sold out for tomorrow night.